NBFog is a multi-discipline company focused on brand building, sales management outsourcing, technology/media management and business process outsourcing for the Outdoor Lifestyle community. NBFog is focusing its strategies and activities, initially, toward companies in the Hunting, Fishing, Shooting Sports, Camping and other Active Outdoor Recreation industries that desire to extend their brands beyond their current product offerings and/or abilities.

NBFog directs management of these brands by offering a full complement of services such as brand extension strategies (roadmaps), brand licensing, category management, distribution strategies, media/marketing management, contracts, licensing operations, royalty accountability and audits, relationship database management, license renewals, brand demand generation, etc. NBFog will work with their clients more deeply by offering capital in return for equity, structured debt, supply chain and corporate advisory services. Such services include multi media management, information technology support, accounting/bookkeeping, human resources and benefits and executive coaching.