AUSTIN, TX – NBFog, Inc, a brand building organization and parent company of Buckscore™, a software program used to estimate antler size from photographs, is pleased to announce the recent endorsement by outdoor legend Jim Shockey. Jim is an award winning outdoor writer, wildlife photographer/videographer, wilderness guide and outfitter. Through the new alliance, the internationally known, world record holding outdoorsman will be promoting Buckscore™ software through his “Jim Shockey’s Hunting Adventures” television show aired on the Outdoor Channel and Wild TV Hunting and Fishing Channel, his website and the Jim Shockey Professionals club.