Greg Meunier - Shyne Agency, President

Greg has been working in the advertising and marketing field for 14 years. In his previous position as Vice President with Keller Crescent Advertising, he was responsible for executive level account management, brand strategy, client relations, new business development, and implementation of brand campaigns, promotions, events and retail programs. While he worked with a wide range of client budgets, from thousands to millions, his accounts made up over 50% of the total agency billings.

In his tenure at Keller Crescent, Greg managed and worked with brands such as Evan Williams Bourbon, Christian Brothers Brandy, Red Man Moist Snuff, Longhorn Moist Snuff, Casino Aztar, Mercury Outboards, Delta Faucet and Vicious Fishing – many of which used outdoor lifestyle marketing to reach their consumers. During this time, he had the opportunity to view the outdoor lifestyle from many angles -- endemic, non-endemic, and as an avid participant.

In the fall of 2010, Greg recognized a need for big agency, big brand experience on affordable budgets. He used his passion and experience as a starting point for the Shyne Agency, a dedicated advertising and marketing agency to the outdoor lifestyle. Prepared to utilize a network of industry resources, or through a brand's internal resources, the Shyne Agency delivers what brands with limited budgets need to get to the next level.

Born and raised in Southern Indiana, Greg is a lifetime outdoorsman with a passion to grow not only the brands he represents, but the industry as a whole. He is a member of the Bass Anglers Sportsman Society, National Rifle Association and National Wild Turkey Federation. He believes firmly, like many, in the introduction of young people to the outdoor lifestyle and looks forward to the opportunity to help the industry achieve higher youth participation.

In his free time, Greg enjoys traveling with his wife, Cori, and two young children, hunting for turkeys, deer, and small game, fishing, and just getting outside.