Investors, companies and outdoorsmen and women alike continue to realize the long-term value and stability of brand building in the Outdoor Lifestyle (OL) community and industry, perhaps more so than at any other time. Furthermore, the consumers that purchase products and services in this space are highly passionate and loyal to the brands they own, use and will align themselves with. The current difficult economy, along with the recent volatility in traditional investments has resulted in unique opportunities in the Outdoor Lifestyle industry. These in turn have brought a group of highly seasoned and experienced industry executives together to create a new company, NBFog, Inc.

NBFog's success in this marketplace is driven by leading client's consumer brands. NBFog strives to enhance shareholder value by profitably building these client's consumer brands into leading brands, which in turn will drive sales and earnings growth and enhance returns on a long-term basis. NBFog succeeds by positioning it's clients brands and businesses to outperform in the OL market. NBFog does this by shepherding the channel development of innovative new products and effective marketing programs, expanding client relationships, extending brands into the appropriate OL categories and developing growth opportunities.