NBFog is a multi-discipline company focused on brand building, sales management
outsourcing, technology/media management and business process outsourcing for the Outdoor Lifestyle community.

Mike Callahan - Chairman NBFog Board of Directors | Founder

An avid outdoorsman, Mike has spent the last 35 years in the sporting goods business.  He retired from Cabela's in May, 2008, after an 18 year career where he served in a number of senior executive capacities. His most recent position was as Executive Officer and Sr. Vice President of Business Development and International Operations. This position also included responsibility for Mergers and Acquisitions along with Industry and Government Relations.

Mike was a key member of Cabela's 3 man road show team that led to one of the most successful IPO's in the Outdoor Lifestyle industry, raising over $180 million in capital initially and $270 million in a secondary offering.

Mike also served as Sr. Vice President of Retail Operations, Brand Marketing and the Outdoor Adventures hunting/fishing booking and travel service. During his time as the executive leader of Cabela's Retail, he oversaw the expansion of the chain from 10 stores to 26 and 1.5 million square feet to 4 million square feet of retail space and 8500 employees in 4 years. Retail sales volume increased from $385 million to $1.2 billion during his tenure.

Mike currently serves on the Board of Directors of Bushnell Outdoor Products, is a former Board Member and Chairman of the Congressional Sportsmen's Foundation and Vice Chairman of the Outdoor Business Council of the US Sportsmen's Alliance.

He is a Life Member of the Rocky Mountain Elk Foundation, the Mule Deer Foundation, Trout Unlimited, Delta Waterfowl, the National Wild Turkey Federation, Safari Club International, Sportsmen for Fish and Wildlife and the National Rifle Association.