AUSTIN, TX – NBFog, a multi-discipline company focusing primarily on brand building for the outdoor industry, announced that it has acquired Blue Lake Outdoor Group, an outdoor management and consulting firm. “Over the past 5 years I have had the pleasure of working with Glen, I can tell you there is not a better sales and distribution expert in the outdoor industry,” said Randy Russell, Chief Financial Officer and Chief Operating Officer for NBFog. “The addition of Blue Lake Outdoors to our team of companies and services allows us to deliver the best sales and distribution service to our clients in the industry.”