AUSTIN, TX – NBFog, a multi-discipline company focusing primarily on brand building for the outdoor industry, announced that it has acquired the Shyne Agency, a dedicated advertising and marketing agency to the outdoor lifestyle. This acquisition will better serve the needs of NBFog clients by offering them a full menu of advertising agency services. “We are excited to have the Shyne Agency joining our lineup of services for brand building” stated Mike Callahan, Chief Executive Officer for NBFog. “One key ingredient of being a brand building company is the message and delivery to the consumer of our clients’ brands and products. Greg brings a wealth of knowledge and expertise in the consumer side of brand building. He has been focusing on the outdoor industry for the past 5 years” Callahan continued. “Greg will serve as the President of the Shyne Agency and will report to Sammie Knight.”