Sammie Knight - Chief Marketing Officer | Founder

A lifetime outdoorsman, Sammie has spent the past 15 years in the Outdoor Lifestyle industry. In early 1996 Sammie became a member of the Haas Outdoors team. Haas Outdoors is the home of the MOSSY OAK® outdoor brand. Sammie began his career at Mossy Oak as the Vice President of Licensing and Marketing. Sammie finished his successful tenure with Haas Outdoors serving as the Executive Vice President of Licensing and Sales, leading and building the company's brand royalty business to record levels in the company's twenty four year history. In the industry, Sammie and his team are widely recognized for their contribution in growing Mossy Oak's licensing revenues by several thousand percent. ;Sammie also provided executive leadership in business development and revenue growth of several Mossy Oak ventures including Mossy Oak Bio Logics, Axis Media, and Mossy Oak Properties.

Sammie left Haas Outdoors in 2005 to found a successful international consulting practice focused on the emerging markets in China and the Asian rim. His expertise in the international markets soon brought clients across Asia where he assisted them with various areas of sales, marketing and supply chain operations. Additionally, Sammie acquired and expanded an Oxford Mississippi based real estate company. During the past 4 years Sammie's unique style and skills have produced unprecedented growth for his real estate firm guiding it from the sixth ranked agency in the market to the number one agency in the market, increasing sales four hundred percent in 4 years, despite a difficult and challenging real estate market. Sammie is also a principal owner a property management company as well as a land and timber agency that is a participating member with Cabela's Trophy Properties.

Jason Parrish - Executive Vice President

As a young man, Jason Parrish spent his summers on his family's 6th generation East Texas land bordering the Davy Crockett National Forest. His primary forms of entertainment included hunting, fishing and target shooting. His true passion is land stewardship and hunting for management purposes to help ranchers maintain a balanced ecosystem on their property. His life was forever changed after being introduced to the personal computer in 1978.

With 19 years focused on technology and 14 years of executive management experience, Jason and Team have had several past successes. They built an Internet Hosting Facility that was acquired by IXC/Broadwing. They pioneered the CRM Industry developing Customer Management and eCommerce software with the support of Austin Ventures, Goldman Sachs and SAP Ventures. Recognized by Red Herring, Digital South, and KPMG for "Industry Leadership", the company was acquired by i2 Technologies. They pioneered the Web Services and Portal market and were acquired by iSyndicate.

In 2005 he took control of www.TexasHuntFish.com and built the premier online community dedicated to educating the young, engaging the new, and challenging the experienced sportsmen and women of Texas. With over one million visitors a year, 10,000 fans on Facebook, even more subscribers to a monthly newsletter, and millions of views on Youtube.com, TexasHuntFish.com caters to the authentic Texas outdoor enthusiast. Outdoor Media Services, the online advertising and social media consulting division, continues to develop action oriented strategic plans for brand names to navigate the complex process of incorporating online opportunities with their successful offline investments.

Glen Cunningham - President of Blue Lake Outdoor Group

Outdoor enthusiast, Glen Cunningham, has over 21 years of experience in the outdoor industry. Glen’s career spans both the fishing and hunting industries where he has built brands from the initial concept to the retail shelf. He has extensive knowledge in sales management, camouflage and brand licensing, market research, distribution research and analysis.

Glen is the president of Blue Lake Outdoor Group, an outdoor management-consulting firm. His company offers clients planned strategies from product development and sourcing through distribution channels.

Prior to his Blue Lake Outdoor Group, Glen worked for JBS Fishing where he was instrumental in the brand development, marketing and distribution of the Vicious Fishing product line. He was a part of the Mossy Oak® sales and licensing department for almost15 years, and also presided over Avery Outdoors, Inc. sales department for close to three years.

Glen graduated from Mississippi State University with a BBA degree in Marketing. He is currently a member of NWTF and MS Sportsmen for Catch A Dream Foundation.

Glen and his wife Tracie currently live in Mathiston, Mississippi with their two boys Austin, 16 and Hunter, 18.

Carolyn Perkins - Shyne Agency, Executive Vice President, Creative Director

Carolyn has 27 years of experience in graphic design, public relations, event planning, marketing and market research. She has won numerous awards for her designs through the years and takes pride in her ability to thoroughly understand a product and the characteristics of its target audience when approaching a strategic solution. Carolyn believes the success of her designs and marketing projects is a direct result of effective communication and client relationships.

For the past four years, Carolyn has managed her own company, CP Designs, Inc., a graphic design and marketing firm. Her services to clients have included logo and image development, web development and integrated social media, electronic media solutions, marketing plans and execution, product package designs, tradeshow planning and booth development, ad campaigns and extensive event planning. She handled each client with a personal goal of 100% customer satisfaction.

Carolyn spent almost 10 years of her career working for Haas Outdoors, Inc. Mossy Oak® brand camouflage. At Mossy Oak® Carolyn served as Manager of Creative Services and went on to become the Manager of Partner Programs, where she developed the Mossy Oak® Base Camp for Partners program, a value-add program developed to enhance their sales and licensing program. While at Haas Outdoors, Inc. she was responsible for all tradeshow strategies and execution for 5 years.

Carolyn received her bachelor’s and master’s degrees from Mississippi University for Women. She has been a member of the American Advertising Federation, the Public Relations Society of America and served on the Make-A-Wish board.

Currently, Carolyn lives in Pontotoc, Mississippi with her husband Ed. They have one daughter Meghan, who is a junior at Samford University. Carolyn and Ed are avid golfers and live on a lake where the fishing is great!

Heather Delacoma - Shyne Agency, Project Manager

Heather began her career in advertising in 2007 at Keller Crescent as a Client Service Representative working on the Evan Williams Bourbon, Vicious Fishing and Red Man Moist Snuff accounts. She was responsible for the day-to-day management of her clients including scheduling, client changes, billing, and all other daily internal or external duties associated with her clients. She was in regular communication with clients and agency account management ensuring that all needs were met and that projects were seen through to completion.

In 2009, Heather pursued a position with Vincennes Insurance where she was responsible for communicating plan benefits and programs to new and current agency clients. Realizing that she missed the advertising industry, her experience working directly with clients as well as her prior time in the agency business lead her to a position with the Shyne Agency.

Heather attended the University of Southern Indiana studying English with an emphasis in Writing and Rhetoric. She was on the Dean’s List and a member of the National Scholars Honor Society.

Growing up, Heather always loved horses and spent as much time at the barn as possible. Having showed American Saddlebreds competitively for 10 years, the love of being around the animals and outside was second nature. She still enjoys getting back in the saddle whenever she can. In her spare time, Heather enjoys spending time with her husband, Gino, and 2 children.